G.I. Joe

District 9 rightly got a lot of attention. No stars! $30-million production budget! Good special effects! Great reviews! Strong word of mouth! A $37-million opening weekend! It’s a compelling story, and God knows the movie business needs constant reminders that funding six District 9s can be far more lucrative than bankrolling one G.I. Joe. Of course, nobody creates the same movie six times. So let’s imagine that instead of spending $175 million to produce G.I. Joe: The Rise of Cobra, a studio decided to make District 9, Julie and Julia ($40 million), Inglouirious Basterds ($70 million), and some piece of shit that cost $35 million and was never released in theaters. Through August 26, G.I. Joe grossed $123.5 million, Julie and Julia (released the same day, August 7) $62.5 million, District 9 (August 14) $78.5 million, Basterds (August 21) $50.6 million, and Piece of Shit (N/A) $0.0 million. The total box office to date for our quartet: $191.6 million, or 55 percent more than G.I. Joe. And remember that none of our movies has been out longer than Joe, and that the widest release (Basterds) was in 21 percent fewer theaters than Joe at its peak.