Box Office Power Rankings: November 14-16, 2008
Does it make sense to get out of the way of a certain blockbuster? Or should studios try to tap into a market being unserved by that which every human is required to see on its opening weekend? There are certainly examples of effective counter-programming. Mamma Mia! found a $28-million opening-weekend audience despite The Dark Knight’s $158-million debut. It has earned more than $143 million in the United States. Yet the numbers suggest that studios were wise to avoid putting any wide releases against Quantum of Solace.